Most marketers recognise the value of running Press Relations programmes, or more accurately these days, Media Relations campaigns. This could and often does include everything from writing material and getting it placed in the media, to the complete management of press conferences and fully integrated media campaigns. And when we say media this means print & online, social media, blogs – the lot – whether at local, European or global level.
Maybe your marcom department is fully equipped to handle all of this. But then again maybe it could do with professional support that can help you extract the most from your efforts and budget.
You need close contacts with editors and journalists. You need high-profile media programmes. You need effective distribution of your news and key marketing messages. Then dare we say it – you need BlueBadger.
With experienced writers on-board, we have the necessary technical competence to understand state-of-the-art technologies, products, services, markets & applications; write about them and place them where it counts.
We generate positive information about your company. We distribute it to the vertical and horizontal media, exposing your successes. We then use this same information to help create critical Content for your website, social media, blogs, etc. Thriving on this Content, SEO activities can then operate at an optimum level and help drive traffic to your website.
We’re all familiar with how media releases work. Important product, service or corporate information about your company is effectively written and distributed to the media known to cover your target audiences & markets. Choosing the right image to support the Release will help achieve increased coverage.
Getting you face to face with editors or journalists is a worthwhile mission – or even if it’s talking together on the other end of the phone.