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Strategy

BlueBadger > Strategy

Defining your marketing & business objectives

We help define your marketing & business objectives. Sounds obvious doesn’t it, but you’d be surprised how many stumble at this first hurdle. Key to the effectiveness of any marketing project or campaign is defining your target-audiences, -markets and -regions. Marketing messages, available budget and length of programme come next but all are essential in working out your best strategy. You might only be thinking of a simple marketing project or it could be a fully integrated campaign; either way, the marketing principles are the same – define the parameters that will govern your strategy.

Implementing

Coming up with the most appropriate marcom strategy is only part of the story. The programme has to be implemented in the right places, at the right times and in the right way – right? BlueBadger has the essential skill-sets and expertise to ensure this happens. Experience has taught us where, when and how to promote your products, services or brands and to provide the ‘call to action’ to generate response. BlueBadger will effectively ensure that your marketing messages and corporate branding are shouted loud, clear and often to make you stand out

Measuring

Clear thinking and experience combine to create highly impactive and accurately targeted campaigns for you. BlueBadger’s marketing skills and business expertise help us understand your markets, products, services and routes to market. But, measurability is key in determining the success of the marketing programme. Measurement yardsticks are agreed in advance. And where need be, adjustments are made along the way to optimise results. One piece of strategic advice – call us now and let’s talk things through over a coffee.